Effective September 20, 2026
This Privacy Policy explains how Motivision Group Inc. ("Motivision," "we," "us," or "our") collects, uses, discloses, retains, and protects personal information through the Motivision Gym and Motivision Exercise applications, the Motivision web dashboard, and related services (collectively, the "Service").
The Service is provided to gyms, schools, teams, training facilities, coaches, and other organizations (each an "Organization"). In most cases, an Organization determines which athlete information is entered into the Service and how it is used. For that information, Motivision processes personal information on the Organization's behalf. The Organization is responsible for providing required notices and obtaining any consent or authorization required from athletes, parents, or guardians. Nothing in this Policy shifts obligations that applicable law places directly on Motivision. Where applicable law permits an Organization to provide authorization on behalf of a parent or guardian, Motivision may rely on that authorization as permitted by law.
Where Motivision receives education records subject to the Family Educational Rights and Privacy Act (FERPA) from a school or educational agency, Motivision processes that information as directed by the Organization and subject to the applicable agreement. Motivision does not use or redisclose FERPA-protected information for unauthorized purposes.
We collect information needed to create, administer, and secure coach, administrator, and other authorized-user accounts, including name, email address, Organization, role, verification records, login history, session information, IP address, and device information.
Motivision uses passwordless authentication. Verification codes are sent by email. In the web dashboard, an account holder may optionally provide a mobile number so that a code can be delivered by text message when email delivery is unsuccessful. The mobile number is used for authentication and account identification.
Accounts are provisioned or administered by an Organization. Motivision Gym and Motivision Exercise do not offer self-service account registration.
Athletes do not create individual Motivision accounts. A coach may provide an access PIN that allows an athlete to use an authorized device and record workout activity. The PIN controls access to the assigned device session and is not an independent athlete account.
Organizations may enter athlete information such as name, team or group assignment, performance measurements, attendance, training history, and related notes.
We process workout information such as exercises, sets, repetitions, loads, timing, attendance, and results. When camera-based analysis is enabled, we also process video and Movement Data as described below.
We collect information needed to operate, secure, and improve the Service, such as device type, operating system, application version, IP address, session identifiers, feature interactions, operational logs, performance data, crash information, and diagnostic information.
For Organization subscriptions, we may maintain plan, invoice, payment-status, and transaction-reference information. We do not store full payment-card or bank-account credentials.
We collect information included in support and privacy requests, including contact details, correspondence, and files or diagnostics supplied to resolve a request.
When an Organization enables camera-based analysis, the Service uses the device camera to capture an athlete performing an exercise. Computer-vision technology processes the recording to estimate body position and movement and generate training measurements such as repetition count, velocity, tempo, displacement, and range of motion ("Movement Data").
Motivision does not use facial recognition or biometric identity matching. Video and Movement Data may be associated with the athlete record selected by an authorized user.
Motivision does not collect or use biometric identifiers. The Service does not perform retina or iris scans, does not collect fingerprints or voiceprints, and does not create a scan of hand or face geometry. It does not use facial recognition and does not match, verify, or identify any person from video or Movement Data.
Movement Data describes body position — the location and movement of body points such as shoulders, elbows, hips, and knees — and is generated to produce training measurements. It is linked to an athlete only through the roster the Organization maintains, and is not used to identify anyone.
Where applicable law treats information of this kind as biometric or otherwise sensitive, Motivision handles it in accordance with that law, obtains any authorization that law requires, and deletes it as described in Section 6.
Camera input is processed to generate Movement Data. Video frames or clips may be transmitted to encrypted Amazon S3 storage in the United States. Saved video does not include audio.
Saved video may show the athlete, other people, and the surrounding area. Playable source video remains identifiable personal information throughout its retention period, including after a pose-matrix timeline has been extracted from it. We do not treat playable source video as anonymous.
Access to playable source video is limited to authorized application administrators and authorized internal data taggers. Access is controlled by role and is logged.
The Organization is responsible for obtaining required authorization before recording or saving an athlete's video. Recording should occur only in an appropriate training area, and Organizations should avoid recording people who are not participating in the relevant session.
Motivision uses selected recordings for computer-vision evaluation or improvement only when:
Normal use of camera-based analysis does not by itself authorize model-improvement use.
Before selected data is added to a model-training dataset, Motivision extracts a pose-matrix timeline and removes the source recording and direct roster and account identifiers from that dataset. The resulting pose representation does not contain audio, facial imagery, age, gender, or other direct identity fields.
Model evaluation and training are performed internally by authorized Motivision personnel and are not outsourced to external annotation or machine-learning vendors.
The retained playable source video remains identifiable personal information until it is deleted. Extracting a pose matrix does not change the classification of the retained source video. A pose matrix remains pseudonymized personal information while it can be linked to an athlete, Organization, session, or source record.
An Organization may withdraw authorization for future model-improvement use by contacting support@motivision.us. Withdrawal does not affect processing completed before the request and may not permit information already incorporated into a trained model to be extracted from that model.
Camera-based analysis requires device-level camera permission. The device user may withdraw camera permission through device settings. Withdrawing camera permission prevents future camera-based analysis but does not delete previously saved video or generated Movement Data.
We use personal information to:
We do not use athlete information to market to athletes. We do not sell personal information or use it for cross-context behavioral advertising. We do not use athlete information to make decisions producing legal or similarly significant effects.
We may create aggregated or de-identified information to operate, evaluate, secure, and improve the Service. We take reasonable measures intended to prevent such information from being associated with an identified individual, do not attempt to re-identify it, and require recipients not to attempt re-identification where applicable.
Information that has had direct identifiers removed or replaced but can still be linked to a person or Organization is pseudonymized, not anonymous. We continue to handle pseudonymized information as personal information.
We do not sell personal information.
Coaches, administrators, and other authorized users may access athlete, roster, training, and Movement Data according to their Organization and role permissions. Playable source video is restricted to authorized application administrators and authorized internal data taggers.
We use service providers for cloud hosting, encrypted storage, databases, authentication, email and text-message delivery, content delivery, logging, monitoring, and support. Amazon Web Services provides the primary United States-based hosting and Amazon S3 storage infrastructure.
These providers may process only the information needed to perform their services for Motivision or as otherwise permitted by law. We require them to maintain privacy and security protections consistent with this Privacy Policy and applicable law.
The Service does not use third-party advertising trackers or tracking pixels. It may use technically necessary cookies, local storage, session storage, or similar technologies to authenticate users, maintain sessions, remember security settings, and operate the web dashboard.
Authorized Motivision personnel may access information when reasonably necessary to operate, secure, troubleshoot, support, or improve the Service. Access is limited according to role and business need.
Playable source video and model-development data are accessible only to authorized internal Motivision personnel. Where Motivision engages a contractor for other work, the contractor is bound by the same obligations as our personnel and is not given access to playable source video or model-development data.
We may disclose information when required by law, legal process, or government request, or when we reasonably believe disclosure is necessary to protect the rights, safety, or property of athletes, users, Organizations, Motivision, or others.
If Motivision is involved in a merger, financing, acquisition, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction. The recipient will remain subject to this Privacy Policy or protections that are at least as protective.
We retain personal information only for as long as reasonably necessary to provide the Service, satisfy the purposes described in this Privacy Policy, maintain security and business records, and meet legal and contractual requirements.
When an Organization account closes, the Organization has 30 days to export its data. After that period, Organization data is deleted from active systems unless retention is required by law or reasonably necessary for security, fraud prevention, dispute resolution, accounting, or enforcement of our agreements.
Deleted information may remain temporarily in encrypted backups until those backups are overwritten through our normal backup lifecycle. Backup copies are isolated from ordinary use and are restored only for disaster recovery, security, or legal necessity.
An account holder may initiate deletion of their individual account by selecting Request Account Deletion in the application's Settings. Motivision may require authentication or email confirmation before completing the request. The account holder will be notified when deletion is complete.
Deleting an individual account removes that person's login credentials and account profile but does not automatically delete information controlled by the Organization or records the Organization is legally or contractually required to maintain. Account holders who cannot access the application may contact support@motivision.us.
Athletes and parents or guardians should normally submit access, correction, or deletion requests to the Organization controlling the athlete record. The Organization may act on the request through the Service or ask Motivision to assist. Individuals may contact support@motivision.us if they cannot identify or reach the responsible Organization.
Deleting an athlete record removes the active association between the athlete and the corresponding roster, training, Movement Data, access PIN, and saved-video records, subject to authorized model-development data, backups, security records, and legal retention requirements described in this Privacy Policy.
An authorized Organization administrator may request closure of the Organization account and deletion of Organization-controlled data. The 30-day export period and backup handling described in Section 6 apply.
Camera permission may be withdrawn through device settings. An Organization may disable future video saving or withdraw authorization for future model-improvement use through available Organization controls or by contacting support@motivision.us.
Withdrawal does not automatically delete information collected before withdrawal. A deletion request must also be submitted where deletion is requested. We may retain limited information where required by law or reasonably necessary for security, fraud prevention, dispute resolution, accounting, or enforcement of our agreements.
The Service is designed for adult coaches, administrators, and other authorized Organization users. Athletes, including minors, do not independently create Motivision accounts.
Organizations must provide legally required notices and obtain and maintain required parental or guardian authorization before entering information about a minor, recording or saving a minor's video, or authorizing use of a minor's data for model evaluation or improvement. Converting a recording into a pose matrix does not eliminate the authorization requirement applicable when the data is collected.
The Service is not directed to or intended for children under 13. Organizations must not enter information about, or enable recording of, any individual under 13, and we do not knowingly collect personal information from a child under 13. If we learn that we hold information about a child under 13, we will delete it.
An Organization may be permitted by applicable law to provide authorization on behalf of a parent or guardian where information is used solely for the Organization's own educational or training purposes. That authorization does not extend to use of a minor's information for Motivision's separate commercial purposes, including model evaluation or improvement, which requires the separate authorization described in Section 2. Nothing in this Policy shifts obligations that applicable law places directly on Motivision.
Authorized internal personnel may access identifiable source video where required for approved tagging, validation, support, security, or model-evaluation work. Personnel working only with the model-training dataset receive the extracted pose representation rather than the playable source video.
If we learn that information about a minor was collected or used without required authorization, we will work with the Organization to restrict or delete it and may delete it directly where appropriate. Parents or guardians may contact the responsible Organization or support@motivision.us to request access, correction, or deletion.
Depending on applicable law and where an individual lives, the individual may have the right to:
Motivision does not currently sell personal information or use it for targeted advertising or qualifying profiling.
For athlete information controlled by an Organization, Motivision will normally refer the request to that Organization and assist it as required. Account holders may submit requests concerning their account information through the application or by emailing support@motivision.us.
We may take reasonable steps to verify the requester's identity and authority. An authorized agent may submit a request where permitted by law, subject to verification of the agent's authority. If we deny a request, the response will explain the reason and any available appeal procedure. We do not discriminate against anyone for exercising applicable privacy rights.
We use reasonable technical and organizational safeguards designed to protect personal information, including encryption in transit, encryption of cloud-stored data at rest, access controls, role-based permissions, additional approval for model-data selection, and logging of staff access to saved video.
No system can be guaranteed to be completely secure. If we identify a security incident involving personal information, we will provide notifications as required by applicable law and our contractual obligations.
The Service's primary application, database, Movement Data, and video-storage infrastructure is hosted in the United States.
Some authentication, email, text-message, support, or infrastructure providers may process limited information in other locations where they operate. If the Service is accessed from outside the United States, personal information may be transferred to and processed in the United States or other locations used by our service providers. Where applicable law requires an additional transfer mechanism or contractual safeguard, Motivision and the applicable Organization will use the required mechanism.
We may update this Privacy Policy to reflect changes to the Service, our practices, or applicable law. If we make a material change, we will update the effective date and provide notice through the Service, by email, or through the applicable Organization where required.
Questions and privacy requests may be sent to Motivision Group Inc. at support@motivision.us.